Of all of the concepts I have introduced on this blog and in my book, this week’s sales focus deals with the topic that I feel most strongly about. This is the one area I am most disappointed with how it is addressed by the restaurant industry. So many restaurant companies now refer to their […]
Tag Archives | suggestive selling
Skills Focus: Words That Sell
This week’s skill focus is about using adjectives to sell food. Please don’t close the window. Go ahead and take a moment to groan and roll your eyes. It’s cool. I understand that instinct. I have sat through this lesson before. Get it out of your system. I will just wait here. Feeling better? I […]
Skills Focus: Describing Dishes
 Last week, the skills focus discussed how to get permission from to recommend food to your guests. This is an incredibly important skill because it allows you to suggest the best items on your menu to your guests. This week I am going to address how to make those recommendations more effective. The key […]
About The Author
David Hayden was born and raised in Kansas City, Missouri. He took his first serving job in 1996. Since that time, he has worked for over a dozen different restaurant companies. He has held both hourly and salaried positions at independent and corporate restaurants. He has waited on over 100,000 guests and trained hundreds of servers. He has been named "Best Server in Kansas City" the last three years by the local weekly paper.